It all started with an idea.
In a small Stockholm aparment, surrounded by sketches, fabrics, and pieces of stainless steel, Pribo was born.
The goal was simple: to create design that endures — clothing and accessories made with integrity, shaped by minimalism, and rooted in timeless Scandinavian style.
But, who are we?
We are a small Stockholm-based brand, working closely with a circle of trusted makers who share our belief in quality and care.
Every piece is thoughtfully produced in limited quantities, ensuring less waste and more meaning.
We follow a smart fashion philosophy: we create only what we know our community loves. Each new design is shaped by real feedback and honest curiosity — a conversation between us and those who wear our pieces. Pribo is built to move with you through everyday moments, season after season.
At Pribo, passion meets purpose — thoughtful design, fair production, and accessible prices, all brought together with the goal of offering fashion that feels good and does good.
Our Promise
We believe that a company's impact goes beyond just financial success. That's why we're committed to making a positive impact on society and the environment. We believe that our impact should be measured not only by our profits, but also by our contributions to the greater good.
We strive to reduce our carbon footprint by implementing sustainable practices in our operations and sourcing materials from ethical suppliers.
We believe in the power of diversity and inclusion, and strive to create a work environment that values and respects all individuals. As a socially responsible company, we advocate for social justice issues and use our platform to raise awareness and effect change. We believe that by operating in a responsible and sustainable manner, we can leave a positive legacy for future generations.
A Letter From Our Founder
When I first started Pribo, I never imagined the journey it would take. Every piece we create is born from quiet reflection and a trust in God’s guidance — a desire to make something lasting, intentional, and true. Running a small brand allows me to pour care into every detail which im grateful for.
I listen to our community, learn from their stories, and let God’s guidance shape each new creation.
Above all, I’m thankful — for the people who connect with what we make, for the inspiration that comes in His timing, and for the purpose that quietly directs our work. Every piece carries that hope: that fashion can be beautiful, intentional, and made with heart.
Thank you for joining me on this journey ♡ㅤ
May every piece you wear bring joy, meaning, and a little bit of light into your day.
With gratitude and love 𔓘
xo
